AtlantaBeltline

In 2023, nearing its 20th anniversary and aiming for completion by 2030, the Atlanta Beltline, one of the largest urban redevelopment programs in the U.S., recognized the need to revamp its brand marketing for the future. They chose Alloy as their agency partner for their forward-thinking approach and recommendation of a decoupled website architecture. Alloy proposed Storyblok to unify marketing and development efforts. This API-first solution empowers the Beltline to efficiently manage and deploy dynamic content with speed and scalability. Furthermore, Alloy seamlessly integrated critical tools such as ArcGIS for trail mapping, SmartStudio for event management, and multiple form providers, ensuring a cohesive and elegant digital engagement experience.