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Retail

Brora

To celebrate 30 years of the brand, Limesharp were commissioned to re-design Brora's digital flagship store. An early decision was to move to a headless tech stack to ensure brand and design objectives could be met. Using Limesharp's bespoke headless stack, Storyblok was introduced to deliver a component approach to landing pages, editorial content, and brand stories. This has allowed more flexibility for the content team to publish brand-rich stories quickly and enhance customer experience. The main challenge of the project was to ensure a variety of components and modules were delivered to ensure each landing page or story felt unique and considered.

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