Petersen Asphalt Research Conference (PARC)

For over 50 years, the Petersen Asphalt Research Conference (PARC) has been bringing together the industry’s top minds to advance the specification and performance of asphalt. Though functional, PARC’s existing site needed an uplift in readability, speed, and back-end efficiency. Core activities like abstract submissions, sponsorship coordination, and event registration were cumbersome for conference administrators. The conference coordinators leaned on Refactored’s expertise in recommending the right technology solutions for their express needs. The natural choice for the new eCommerce site was Storyblok, which offered exceptional speed and ease of use for their unique purposes. As a Storyblok certified partner, Refactored configured the new website to streamline previous inefficiencies and integrate with Stripe, their payment processing solution. The new site boasts rocket speed, a modern design, and an intuitive interface for site editors—no developers required. The conference stakeholders are benefiting from an economical, streamlined website perfectly tailored to their needs. Event attendees and sponsors now enjoy a sleek user experience so they can focus on providing safer, longer-lasting highways throughout the world.