Propel

Propel aims to set the new standard in both inboard and outboard electric propulsion, and believes success in the traditional boating world is driven by product- brand- and experience design. We conceived the brand, starting with its name, representing the clear ambition of the brand and its product: propel boating into the electric era. From there we designed a brand identity that steps away from any market convention, including a part of the product design. We created all existing touchpoints (including the website) and are currently crafting the complete branded customer experience for the years to come.