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How Big Brands Leverage Digital Tools in Their Physical Shops

Fresh ideas that work

Retailers often invest hundreds of thousands in technology for retail stores, but struggle to see a significant return on investment. Is your brand facing this challenge? In this session, Kayleigh Fazan will share insights and best practices to help you activate your omni-digital tools inside your stores, leading to increased employee engagement and higher conversions.

Kayleigh Fazan - Founder @ The International Retail Academy
Kevin Davidson - Senior Demand Generation Specialist @ Storyblok

In this session, you will learn:

  • Proven strategies to implement omni-digital tools.

  • Kayleigh's transformative strategy that empowers shopfloor teams to drive customer-centric success. (Used by some of the leading retail brands!)

  • How to ignite your teams to deliver unparalleled retail experiences.

  • How to boost employee engagement and morale.

About the experts:

Kayleigh Fazan is the visionary founder of The International Retail Academy, a pioneering force in the global retail industry. With an unwavering commitment to elevating customer experiences, Kayleigh has championed a transformative "bottom-up" approach, fostering a new era of excellence in the world of retail.

For over 15 years, Kayleigh has been on a mission to empower shopfloor teams within global retail brands, such as Rituals, Tommy Hilfiger, Calvin Klein, and GAP, equipping them with the essential soft skills needed to excel in an ever-evolving marketplace. A renowned expert in retail leadership, Kayleigh has led countless brands on a journey towards customer-centric success, arming them with the tools to create meaningful connections with their clientele. Join Kayleigh on a mission to shape the future of retail and revolutionize the way businesses approach customer care.


Kevin Davidson is a dynamic Senior Demand Generation Specialist at Storyblok, a leading Content Management System recognized as the #1 ranked CMS on G2 and the only Customers’ Choice Web CMS by Gartner’s Peer Insights. With a passion for innovative marketing strategies, Kevin plays a crucial role in driving Storyblok's global marketing initiatives.

Over the past two years, Kevin has excelled in managing webinars, industry-specific marketing campaigns, and developer online events. Additionally, they oversee paid media strategies and the Storyblok Creator Fund, fostering a community of content creators.

Kevin also co-founded Brandefinity, a company specializing in tailored websites and comprehensive marketing strategies, and Customice, a company trusted by top-tier gamers and sports legends, including FIFA Ballon d'Or winner Neymar Jr.

With a proven track record of managing diverse marketing projects, Kevin continues to push the boundaries of digital marketing and content management, creating unparalleled customer experiences.

Watch Now!

  • On-Demand Webinar
  • Language: English

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Fresh ideas that work

Retailers often invest hundreds of thousands in technology for retail stores, but struggle to see a significant return on investment. Is your brand facing this challenge? In this session, Kayleigh Fazan will share insights and best practices to help you activate your omni-digital tools inside your stores, leading to increased employee engagement and higher conversions.

Kayleigh Fazan - Founder @ The International Retail Academy
Kevin Davidson - Senior Demand Generation Specialist @ Storyblok

In this session, you will learn:

  • Proven strategies to implement omni-digital tools.

  • Kayleigh's transformative strategy that empowers shopfloor teams to drive customer-centric success. (Used by some of the leading retail brands!)

  • How to ignite your teams to deliver unparalleled retail experiences.

  • How to boost employee engagement and morale.

About the experts:

Kayleigh Fazan is the visionary founder of The International Retail Academy, a pioneering force in the global retail industry. With an unwavering commitment to elevating customer experiences, Kayleigh has championed a transformative "bottom-up" approach, fostering a new era of excellence in the world of retail.

For over 15 years, Kayleigh has been on a mission to empower shopfloor teams within global retail brands, such as Rituals, Tommy Hilfiger, Calvin Klein, and GAP, equipping them with the essential soft skills needed to excel in an ever-evolving marketplace. A renowned expert in retail leadership, Kayleigh has led countless brands on a journey towards customer-centric success, arming them with the tools to create meaningful connections with their clientele. Join Kayleigh on a mission to shape the future of retail and revolutionize the way businesses approach customer care.


Kevin Davidson is a dynamic Senior Demand Generation Specialist at Storyblok, a leading Content Management System recognized as the #1 ranked CMS on G2 and the only Customers’ Choice Web CMS by Gartner’s Peer Insights. With a passion for innovative marketing strategies, Kevin plays a crucial role in driving Storyblok's global marketing initiatives.

Over the past two years, Kevin has excelled in managing webinars, industry-specific marketing campaigns, and developer online events. Additionally, they oversee paid media strategies and the Storyblok Creator Fund, fostering a community of content creators.

Kevin also co-founded Brandefinity, a company specializing in tailored websites and comprehensive marketing strategies, and Customice, a company trusted by top-tier gamers and sports legends, including FIFA Ballon d'Or winner Neymar Jr.

With a proven track record of managing diverse marketing projects, Kevin continues to push the boundaries of digital marketing and content management, creating unparalleled customer experiences.

Thank you for signing up!

We hope you enjoy the webinar!

Please let us know if you have any questions at webinars@storyblok.com