One Hit Wonders and Wonderwalls: What Rockstar CMOs Need to Know
Fresh ideas that work
There is a lot going on for B2B marketing leaders to focus on, trendy advice, technology and best practices, but what should we focus on? In this insightful session Ian and Thomas apply their 40 years of marketing experience to the hot topics that marketers are talking about and decide if they are short-term one-hit-wonders or like Oasis’s classic hit a timeless Wonderwall.
Ian Truscott - CMO @ Rockstar CMO
Thomas Peham - VP of Marketing @ Storyblok
In this session, you will learn:
- AI & The Future of Corporate Websites
- The New Rules of B2B Marketing
- Where do we tend to focus as B2B Marketers?
- More surprises
- Live Q&A
About the experts:
Ian Truscott is a seasoned marketing leader, a four-time CMO, author, speaker, and podcast host passionate about driving Awareness, Revenue, and Trust (ART) for B2B tech companies. Ian’s career has taken him from systems administrator in an old-school computer room to the top table at leading B2B tech vendors, analyst firms, and agencies. Along the way, he has been fortunate enough to advise numerous amazing B2B companies, from start-ups to household names like Nasdaq, American Express, and 3M. In 2018, Ian founded his boutique B2B agency Rockstar CMO and in 2020 asked the world if it needed another f’in’ marketing podcast, it didn’t, but he started Rockstar CMO FM anyway.In 2023, Ian was recognized as a “Top B2B Marketing Influencer” by CMO Huddles.
Thomas Peham has been VP of Marketing at Storyblok since 2020. Before that, he lead marketing & growth at Usersnap. As first marketing hire at Usersnap, his work included various strategic and operative activities in the area of marketing, product and customer success, helping grow revenue by 10x and team size by 4x.
Until April 2019, he worked as a Digital Marketing Manager at Dynatrace, a growth-driven B2B SaaS company that is the leader in software intelligence & application performance monitoring (IPO in 2019).
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- Date: November 7
- Time: 4pm CEST / 7am PST / 10am EST
- Language: English
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Fresh ideas that work
There is a lot going on for B2B marketing leaders to focus on, trendy advice, technology and best practices, but what should we focus on? In this insightful session Ian and Thomas apply their 40 years of marketing experience to the hot topics that marketers are talking about and decide if they are short-term one-hit-wonders or like Oasis’s classic hit a timeless Wonderwall.
Ian Truscott - CMO @ Rockstar CMO
Thomas Peham - VP of Marketing @ Storyblok
In this session, you will learn:
- AI & The Future of Corporate Websites
- The New Rules of B2B Marketing
- Where do we tend to focus as B2B Marketers?
- More surprises
- Live Q&A
About the experts:
Ian Truscott is a seasoned marketing leader, a four-time CMO, author, speaker, and podcast host passionate about driving Awareness, Revenue, and Trust (ART) for B2B tech companies. Ian’s career has taken him from systems administrator in an old-school computer room to the top table at leading B2B tech vendors, analyst firms, and agencies. Along the way, he has been fortunate enough to advise numerous amazing B2B companies, from start-ups to household names like Nasdaq, American Express, and 3M. In 2018, Ian founded his boutique B2B agency Rockstar CMO and in 2020 asked the world if it needed another f’in’ marketing podcast, it didn’t, but he started Rockstar CMO FM anyway.In 2023, Ian was recognized as a “Top B2B Marketing Influencer” by CMO Huddles.
Thomas Peham has been VP of Marketing at Storyblok since 2020. Before that, he lead marketing & growth at Usersnap. As first marketing hire at Usersnap, his work included various strategic and operative activities in the area of marketing, product and customer success, helping grow revenue by 10x and team size by 4x.
Until April 2019, he worked as a Digital Marketing Manager at Dynatrace, a growth-driven B2B SaaS company that is the leader in software intelligence & application performance monitoring (IPO in 2019).