Agile CMS explained - 3 reasons to go agile
Storyblok is the first headless CMS that works for developers & marketers alike.
)
Content production in today’s modern environment needs to be as nimble as possible. A few years ago, companies may have been responsible for managing content on one or two channels, but those days are long gone.
An agile CMS (content management system) can be the answer many enterprises are searching for when it comes to solving the issues that crop up during multichannel content production. In this article, we’ll dive into an agile CMS definition before breaking down the benefits of using one.
What is an agile CMS?
An agile CMS enables enterprises to create, collaborate and deliver content to multiple channels through streamlined, iterative processes. The beauty of an agile CMS is how it empowers organizations to effortlessly reuse content across channels, speed up content production cycles, and foster better team dynamics—all contributing to more engaging customer experiences.
When you implement an agile CMS, your business gains the welcome flexibility to respond nimbly to market shifts while maintaining consistent messaging across your digital ecosystem. An agile CMS serves as the foundation for forward-thinking organizations ready to embrace multichannel opportunities without getting bogged down by technical limitations.
Contrastingly, the opposite of an agile CMS is a legacy CMS. A legacy CMS facilitates the creation and management of experiences for a single channel. For organizations that seek to integrate multiple channels to create a unified experience, the tightly coupled architecture can limit collaboration and create content silos, negatively impacting the customer experience. Here are some of the differences between a legacy CMS and an agile CMS.
Contrastingly, the opposite of an agile CMS is a legacy CMS. A legacy CMS facilitates the creation and management of experiences for a single channel. For organizations that seek to integrate multiple channels to create a unified experience, the tightly coupled architecture can limit collaboration and create content silos, negatively impacting the customer experience. Here are some of the differences between a legacy CMS and an agile CMS.
| Legacy CMS | Agile CMS | |
|---|---|---|
| Architecture | Coupled architecture with linked backend database and frontend presentation layer. | Decoupled architecture where the frontend presentation layer is separated from the backend database layer. |
| Channel Delivery | Limited to one channel at a time due to a predefined technology and structure. New channel integrations require extensive customization. | Connects to any frontend channel seamlessly with APIs that facilitate omnichannel content delivery — ready for any market, any moment, any channel. |
| Workflows | Restrictive workflows that create content bottlenecks, prevent reuse across channels and lead to content silos. | Facilitates collaboration and communication between teams for iterative content development and deployment, allowing you to pivot, adapt, and scale easily. |
| Integrations | Integrations must be compatible with current architecture or require additional resources and custom builds. | Flexibility to integrate with any technology needed with the help of APIs. Build your way, no compromises. |
What does it mean to be agile?
Agility relates to how well an organization can adapt to change, even amongst uncertainty. McKinsey states that enterprise agility is becoming essential for businesses’ success.
Agile became widely recognized as a software development methodology that focuses on cross-functional teams and close collaboration. Other key components of agile development and project management include iterations and responsiveness to feedback.
In the waterfall approach to development, teams execute a project from beginning to end over a long time, only to run the risk of going back to the drawing board. Agile methodologies, on the other hand, encourage small steps of development spread out over several stages.
Larger projects can be broken down into smaller chunks, and each piece is then released to the public. This allows the teams involved to iterate, test, and learn, creating a continuous loop that enables them to respond to feedback and improve the product. Rigid DXP suites and monolithic CMSs limit your ability to respond to change, but with an agile approach, you can effortlessly adapt to modern market demands.
)
The collaborative movement that agile fosters has found its way into marketing, enabling teams to create, measure impact, and then gradually improve campaigns. An agile CMS provides the technology for teams to do this with content and enhance the digital experience.
Agile CMS vs traditional CMS vs headless CMS: What’s the difference?
A traditional or monolithic CMS tightly couples the backend repository (a content hub) with the frontend layer, presenting content to a website or other digital channels. An example of a traditional CMS is WordPress which is great as a blogging platform and for/in building websites.
Traditional CMS architecture is ideal for delivering content to one channel. Its simple-to-use interface works well for developers and marketers if the end goal is just a website. However, for enterprises with greater content demands, a traditional CMS can fall short.
Challenges occur when marketing teams want to do more rigorous content planning and personalization or when they want to deliver content to multiple channels. This doesn't work well in the modern web environment, where digital experiences frequently change and interactions occur across various digital touchpoints.
A headless CMS can fill the void with omnichannel delivery by removing the CMS's front-end presentation layer and simply keeping the back-end content database. Connections can instead be made via APIs to different front-ends, giving developers the freedom to customize experiences to their liking.
This API-first approach that many headless CMSs utilize has allowed brands to create content once and then publish it anywhere — web, mobile, kiosk, app, and more. Deliver a seamless experience and meet your audiences wherever they hang out. In this respect, the development of content and experiences with a headless CMS is agile, but being agile is about more than just posting content. The headless CMS approach is perfect for managing content for multiple digital touchpoints while ensuring scalability, accessibility, and performance.
Storyblok provides its users with features that allow them to have truly agile content development. The Visual Editor enables content and non-technical teams to create and edit content with real-time preview. Due to the composable system of components, content creators can build new pages without relying on developers' help, while still having a set of tools for collaboration.
Joyful Headless runs circles around your bloated, old-school CMS
Make bigger, faster market impact with the CMS that gets out of your way.
Agile CMS benefits: 3 reasons to go agile
An agile content management system can provide solutions to the issues that plague a traditional CMS and the limitations of a headless CMS. Here’s how an agile CMS can overcome these challenges:
)
1. Multichannel publishing becomes attainable
Content is no longer siloed or meant for only one channel. Businesses today need to deliver content to mobile devices, tablets, digital kiosks, smartwatches, and a host of other IoT devices. Customers are demanding omnichannel content, and brands need a way to manage content for every use case.
A headless approach to content management enables this by connecting to different front-ends and allowing brands to access data using REST APIs or GraphQL. Storyblok's headless architecture facilitates this and includes a visual editor that lets marketers preview changes and launch faster campaigns. New strategy? Not a problem. Embrace the latest tactics and technologies with ease.
2. Content production and workflow enhancements
In larger enterprises, the content production stage can be either a source of prosperity or an area littered with bottlenecks. When publishing content, a headless CMS can make it difficult for users to edit fields, change content type names or create new structures that help streamline production.
Storyblok features nestable content blocks that make content management easy by creating components and enabling developers to reuse those content blocks elsewhere. At the same time, marketers have the freedom and independence to develop the most valuable content and customize it to their needs with the help of the Visual Editor.
When it comes to content management, today and beyond will require brands to focus on workflows and efficiency. Some companies have multiple personnel on the content team, but they have difficulties collaborating. The reason is that each person wants to add something new to the website or other channel, but without a workflow, collaboration is non-existent, and there's no formal way to make changes quickly.
Content workflows in Storyblok enable you to define stages in the workflow and set up approvals based on your content lifecycle. This prevents unwanted changes from being published and accelerates the approval process for others. Changes can also be tracked, and user roles and permissions can be established with the activity log to prevent accidents from derailing your content.
Teams can also collaborate within the content system without starting a never-ending loop of emails and Slack messages. In Storyblok, you can leave a comment on any content entry and start discussions with your team members.
3. Technology remains adaptable through integrations
With an agile CMS, no all-in-one suite approach prevents you from incrementally improving your technology stack. Instead, with a best-of-breed approach, you can integrate the best technology seamlessly into your existing architecture with complete freedom. Pay only for what you use — old-school platforms force you to pay for things you never use. From now on, you can invest only in things that add value and drive growth.
An agile CMS relies on a headless architecture that allows developers to choose the most appropriate programming language and frameworks to get the job done. This means that they can decide to build frontend experiences using popular JavaScript frameworks like React or Angular, depending on the nature of the project.
In addition, since an agile CMS uses APIs to connect to these various frontends and integrate with other technologies, it is essentially future-proof. Rather than re-platforming your CMS or creating a customized application every time you want to add a new feature, your developers can easily integrate using APIs.
Storyblok's app store also allows you to add new features to the platform and extend your functionality. Leap into new channels, eliminate old features, and add new technologies. Staying competitive and responding to new business requirements has never been easier.
Storyblok - the only agile CMS you need
Storyblok stands out as a truly agile CMS by combining headless architecture with powerful visual editing capabilities. Its API-first approach enables developers to build with any frontend framework while its Visual Editor empowers marketers to create and modify content independently—eliminating the developer bottleneck that slows traditional systems. This dual-focused design means:
- Faster campaign launches for marketing teams
- Complete technical freedom for developers
- Ready for any market, any moment, any channel
What sets Storyblok apart is its unique component-based content modeling system. Instead of rigid templates, Storyblok uses nestable content blocks that can be instantly reused across any channel. This modular approach delivers true agility through:
- Rapid assembly of new digital experiences from existing components
- Minutes instead of weeks to reconfigure when market conditions change
- Build your way, no compromises with fully customizable components
Storyblok's workflow tools further accelerate content operations with built-in collaboration features. Real-time commenting, structured approval processes, and granular publishing permissions transform content production from a linear bottleneck into a parallel, iterative process. The agility advantage extends with:
- Off-the-shelf integrations for seamless technology connections
- Enterprise-grade versioning for safe, rapid iterations
- Pay only for what you use, investing solely in features that drive growth
Conclusion: Adapting to your evolving CMS needs
Agility and adaptability aren't just nice-to-haves—they're essential for modern enterprises ready to thrive with an omnichannel presence. The CMS you select can dramatically transform your digital capabilities and market responsiveness.
An agile CMS like Storyblok provides you with the powerful tools you need to navigate today's multichannel digital landscape with confidence. Be future-ready now, scale effortlessly across any channel, and build your digital experiences exactly your way—no compromises required.
