Candyspace: Crafting Digital Products Loved by Everyone
Storyblok is the first headless CMS that works for developers & marketers alike.
Candyspace are experts in designing, building, and optimizing digital products for ambitious brands investing in growth and digital transformation. Trusted by global leaders such as ITV, Mazda, Rolls-Royce, Mars, and Samsung, Candyspace blend strategy, creativity, and technology to deliver websites, apps, and eCommerce platforms that drive tangible business outcomes.
In 2024, Candyspace expanded by acquiring Profound, the renowned ecommerce agency behind Protyre, Interflora, and Majestic Wines. This strategic move further solidifies Candyspace’s position as a digital powerhouse, equipped to handle projects of any scale with precision and care.
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Candyspace’s mission - Ambition meets transformation
Candyspace’s vision is to create digital products that are loved by everyone. They partner with forward-thinking organizations that are investing in growth and digital transformation.
Every project is driven by the agency’s unwavering commitment to creating digital products that achieve results, delivering on the commercial and digital objectives of their clients. Candyspace create engaging, user-friendly digital products that are in the hands of millions of people on a daily basis. The agency uses data and customer feedback as guidance in creating optimal digital customer experiences.
This approach ensures that every product they craft resonates deeply with clients, end-users, and the teams who bring them to life.
Partnering with Storyblok
Candyspace’s dedication to delivering innovative digital solutions has led them to evaluate and adopt the best technologies available to meet each client’s unique needs. Storyblok stood out among CMS platforms as a headless solution that balances the needs of developers and marketers alike.
There’s been a movement towards adopting headless CMS technologies in the market. A common pain point we often see is that while some headless CMS platforms deliver performance benefits for IT buyers, often the marketer experience has been left behind. We love that Storyblok is a platform created for both developers and content editors alike.
In their experience clients feel pressure to do more with less, and demonstrate a return on martech investments. As such, the shift toward headless CMS architectures has highlighted a common challenge. While many platforms cater well to IT teams, they often leave marketers behind. Storyblok bridges this gap with:
- Intuitive visual editing: Empowering marketers with easy-to-use content management tools.
- Developer-friendly architecture: Enabling seamless integration and robust functionality.
- Transparent pricing: Helping clients understand and manage their total cost of ownership.
- Reduced maintenance overhead: Allowing budgets to focus on ongoing optimizations rather than CMS updates.
- Content reusability: Streamlining workflows and ensuring brand consistency.
- Scalability: Supporting clients’ growth without requiring extensive platform overhauls.
- API-driven flexibility: Enabling seamless integration with a range of tools and services.
Storyblok is unique in that it is both a headless CMS that is easy to develop on, while also being extremely user friendly. It also has a reasonable, transparent pricing model which helps us explain to clients, in simple terms, what their cost of ownership will be. Additionally, Storyblok has removed the maintenance and support overhead associated with a traditional CMS, helping us to deploy clients’ budgets into ongoing experience optimisations and enhancements, rather than needing to invest in supporting, maintaining and updating vendor software.
Transforming digital experiences with Candyspace and Storyblok
Storyblok’s capabilities have impacted Candyspace’s approach to digital product design and content management. With its headless architecture, Storyblok allows Candyspace to focus on delivering personalized, high-performing, and scalable solutions for their clients.
Storyblok has made it easier for Candyspace to help ambitious organisations understand the potential of moving to a headless solution architecture, without the fear of losing their creative control or being burdened with difficult editing experiences.
The perfect example of such a project is the Protyre website, Candyspace developed for Micheldever Group.
The Micheldever Group, one of the UK’s largest wholesalers and retailers of tires, embarked on a major digital transformation with Candyspace's newly acquired Profound team to address critical challenges. Their outdated website infrastructure resulted in slow load times, incomplete product listings, and poor SEO performance. These limitations hindered their ability to scale and improve their customer experience.
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The solution was a shift to a MACH architecture, powered by a cutting-edge tech stack including Storyblok, commercetools, Bynder, Algolia, and Pimberly. This composable setup delivered outstanding results:
- 98% Increase in conversion rates: With mobile conversions up 115% and desktop conversions up 65%.
- 28% Reduction in load times: Enhancing user experience and performance.
- 100% SEO Lighthouse Score: Demonstrating exceptional search engine optimization.
These improvements not only earned the Protyre.co.uk website the B2C Website of the Year award at the 2024 UK Digital Excellence Awards but also set a new benchmark for customer-centric eCommerce experiences.
Partner of the Month
Candyspace’s collaboration with Storyblok exemplifies their commitment to innovation and excellence. Together, they are shaping the future of digital experiences, delivering products that are not only impactful but also loved by everyone.
As a leader in digital transformation, Candyspace continues to push boundaries, proving that the right combination of strategy, creativity, and technology can unlock limitless possibilities. As such, we are happy and proud to announce that they are the December Storyblok Partner of the Month!
