3 ways digital asset management improves customer experience

Customer experience has always been one of the top priorities for businesses, as we all know that keeping an existing customer is always less expensive than acquiring a new one. Fortunately, we live in an era when digital tools and software can significantly assist businesses in creating better experiences than ever before.

DAM, or digital asset management, is one such instrument that helps deliver the proper assets to online users at the perfect time.

What is digital asset management

First of all, let's clarify what a digital asset is. A digital asset could be any type of file, such as images, videos, audio files, documents, and other media. In a nutshell, all the content published on a website, app, or anywhere else is an asset.

Digital Asset Management (DAM) is a system for managing digital assets. The primary goal of a DAM system is to organize and centralize digital assets into one hub, making them easily searchable and accessible for various teams and stakeholders. 

DAM allows organizations to efficiently store, organize, and distribute their assets, saving time and resources. Typically, digital asset management solutions include features such as metadata management, version control, access control, and distribution tools.

3 ways digital asset management platforms can enhance customer experience

1. Maintain brand consistency

Maintaining brand consistency is essential for businesses of all sizes. Inconsistent branding confuses customers, decreases brand recognition, and hurts customer experience. This might happen when digital assets are distributed across various platforms and devices.

A DAM system provides a centralized storage solution for digital assets, allowing companies to organize and control access to the assets. This ensures that all employees have access to the most up-to-date assets, making it easier to maintain consistency across all marketing materials.

2. Decrease time to market

While DAM serves as a unified storage, it allows CMS users to quickly access the most up-to-date and relevant digital assets. A content repository is useful in big and distributed teams, as all users don't have to upload content manually each time. Instead, they can search for the required asset in the system and use it for their needs.

Additionally, DAM provides an overview of all available assets, helping teams to identify gaps in content and prioritize their efforts accordingly. It also ensures that content creation is efficient and targeted, reducing the time it takes to get new products to market.

3. Personalize user experience

With the help of DAM, companies can store and organize data related to their customers' preferences, behavior, and history of interactions. This allows marketers to create more personalized experiences, such as targeted campaigns and product recommendations. This kind of personalization can lead to higher customer engagement and loyalty.

Other personalization options for DAM users include localization and internationalization. The centralized asset hub can be used to deliver content to multiple digital channels and locales, removing silos while also storing information for each market (for example, product descriptions in different languages).

Benefits of digital asset management for the content teams

While using DAM leads to better CX, it also provides much value to internal users such as marketers, content editors, and other non-technical teams utilizing the content management system.

Centralized hub for all assets

DAM provides a centralized hub for all assets allowing all team members to easily access the assets they need without having to search through multiple folders or platforms. With DAM, content can be tagged, categorized, and organized in a way that makes sense for the team. 

This not only saves time but also ensures that everyone is working with the same assets, reducing the risk of mistakes, siloes, or inconsistencies.

Access within CMS

While some corporations with legacy systems or outdated software can still use external Digital Asset Managers to store all the content, Storyblok provides the built-in DAM, which is easily accessible straight from the menu. 

This is extremely useful as you don't need to log in to multiple separate tools or open many windows on the browser – all the features are directly in one system.

Easy asset management

DAM also makes asset management easier by providing tools for editing, sharing, and collaborating. With DAM, team members can preview, crop, resize, and even convert assets to different file formats, all within the same platform. 

This means that content can be created faster and more efficiently, without having to switch between multiple programs or tools.

Security

Digital assets can be valuable, and keeping them secure from unauthorized access or theft is important. DAM systems typically offer features like user roles and permissions, version control, and access logs, which help teams control who can access and edit assets. 

This protects the assets and ensures that teams comply with relevant regulations or standards, especially if you work with agencies, freelancers, or other third-party collaborators. 

How to integrate DAM into the CMS?

Overall, digital asset management solutions can be a critical tool for improving customer experience by streamlining workflows, personalizing content, and ensuring consistency across all customer-facing materials.

When using Storyblok as your CMS, you get the built-in digital asset manager, which allows managing all the content operations within one system. You get simplified asset search, image resizing and editing, metadata management, and more that enable you to store and handle all the content needed to enhance your marketing campaigns.

Try Storyblok for free, or contact our team to see if headless CMS with the DAM system is a good fit for your company.