Ecosystem Expanded - Frontify

In a world where brands compete for attention in a busy digital landscape, the tools we use can make all the difference. Enter Frontify, a creative powerhouse that turns brand management into an engaging experience. Frontify is one of the world’s leading brand-building platforms, combining a user-friendly Digital Asset Management (DAM) system with customizable brand portals.

This powerful combination enables creatives and marketers to design, organize, and collaborate more effectively. Established in 2013, Frontify has grown to employ around 300 people and serves over 10,000 brands across more than 200 countries. With its headquarters in St. Gallen, Switzerland, and additional offices in New York City and London, Frontify is a key player in modern brand management.

As part of our Technology Ecosystem, Frontify represents the innovation needed to succeed today, and its partnership with Storyblok takes this vision even further. Together, they're changing the game for how brands create, manage, and share their stories in the digital age.

The Storyblok x Frontify integration

The Storyblok x Frontify integration provides a powerful solution for businesses looking to streamline their content and asset management. By connecting Frontify's robust DAM capabilities with Storyblok’s flexible headless Content Management System (CMS), users can easily access and utilize their brand assets without the hassle of switching between different platforms. This seamless connection not only enhances the user experience but also significantly improves the efficiency of marketing and content creation processes. In a nutshell, here are the benefits the integration brings to users:

• Streamlined workflows: By allowing direct access to approved assets, teams can reduce inefficiencies and focus on delivering high-quality content.
• Enhanced collaboration: Integrated tools enable teams to work together more effectively, breaking down silos and improving communication.
• Consistent content creation: Ensuring that marketing materials adhere to brand guidelines fosters a cohesive brand image across all platforms.
• Quick time-to-market: The integration reduces the need for manual asset management, enabling faster launches for marketing campaigns.

The Storyblok x Frontify integration was developed with the help of Blackbit, a digital commerce agency.

With the integration, clients can access approved Frontify assets directly within Storyblok, ensuring that every piece of content is on-brand and consistent. This has led to a noticeable improvement in customer satisfaction, with increased content utilization as teams can now find and use the right assets more easily. Brands can confidently create high-quality content that resonates with their audiences, knowing they have the latest, approved materials at their fingertips.

The powerful alliance of Frontify and Storyblok

Frontify is a leader in the DAM space, providing a comprehensive platform designed to enhance brand-building efforts across various industries. With a focus on ensuring brand consistency, Frontify addresses the common challenges faced by organizations, including difficulties in managing assets, maintaining collaboration, and integrating various tools for brand management. Their innovative solutions serve a diverse clientele, from healthcare to retail, helping companies like Mercedes-Benz, UBS, and Uber streamline their branding processes.

Frontify distinguishes itself in the market with a suite of unique features designed to support brand-building efforts:

• Flexible brand and marketing portals: Users can easily create customized brand and marketing portals using over 50 content blocks and a flexible SDK, allowing brands to adapt their guidelines as they evolve.
• Asset management and usage: Frontify not only stores assets but also drives their utilization, ensuring that teams can easily access and manage approved content across various channels.
• Design system documentation: With direct integrations to tools like Figma and Storybook, Frontify enables design and development teams to align on brand consistency, ensuring that product designs reflect the brand’s identity.
• Creative template integration: Frontify’s integration with Adobe InDesign, Sketch and Figma provides creative templates that empower marketing and commercial teams to produce consistent, on-brand content efficiently.
• Powerful asset delivery: The advanced asset delivery API, powered by TwicPics, optimizes how assets are delivered to platforms like Storyblok, enhancing performance and user experience across digital touchpoints.

The partnership between Frontify and Storyblok significantly enhances the value provided to clients, combining Frontify’s robust asset management capabilities with Storyblok’s headless CMS functionality. This integration allows users to access and manage Frontify’s DAM assets directly within Storyblok, creating a seamless workflow that enhances efficiency and brand consistency.

Overall, the synergy between Frontify and Storyblok enriches the client experience, making it easier for brands to maintain consistency and drive growth in a competitive landscape. By leveraging these powerful tools, organizations can create impactful digital experiences that resonate with their audiences.