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Ecosystem Expanded: Shopify

Partners
Agata Kędzia

In the thrilling world of eCommerce, companies are on a mission to conquer the digital frontier. Using cutting-edge technology and seamless integrations, they can effortlessly manage content, boost site performance, and increase sales. Now imagine having all the tools to make it happen for your project - and better yet, with a one-stop digital solution. Ready to transform your online presence? Read on!

Revolutionizing eCommerce with Shopify

Our collaboration has been a significant milestone in the eCommerce industry, combining the strengths of both platforms to deliver exceptional results. We have empowered numerous brands to enhance their online presence, streamline content creation, and improve user experiences. From fashion and retail to technology and electronics, the combined expertise of our technologies has enabled businesses to scale efficiently and adapt to changing market demands. This partnership continues to drive innovation, setting new standards for eCommerce excellence.

The power of Storyblok & Shopify integration

Our partnership combines the strengths of a leading eCommerce platform and a powerful headless content management system (CMS) to create a seamless and efficient content management experience. The integration allows you to effortlessly integrate your Shopify webshop platform - be it a digital store, online marketplace, or any other type - directly with your content in Storyblok. Some of the benefits of this powerful combination include:

  • Enhanced Content Management: Integrating Storyblok with Shopify allows you to seamlessly add your content to the eCommerce layer. While Shopify efficiently stores your content, Storyblok enables you to manage and present it in many ways, including dynamic landing pages, engaging blog posts, and interactive product descriptions.
  • Marketers & devs collaboration: The integration allows better alignment between companies' teams. Since Shopify is connected through a field-type plugin via Visual Editor, marketers can now build custom storefronts once and reuse them without depending on the developers.
  • Improved User Experience: The integration allows for a more personalized and engaging user experience using Shopify's product customizer, checkout customization, and more. Storyblok, on the other hand, ensures content is delivered quickly and efficiently.
  • Flexibility and Scalability: The combination of Storyblok and Shopify provides a scalable solution that can grow your business. Teams can create and edit product launch entries and landing pages, which can be deployed across multiple eCommerce campaigns and product rollouts.
  • SEO Optimization: By integrating Shopify's product data with Storyblok, companies can optimize their campaigns with the CMS's SEO features. This allows them to optimize their content for search engines, driving more organic traffic to their Shopify-driven webshop.
  • Omnichannel Approach: Content displayed on versatile channels means more shoppers and increased sales. The integration allows businesses to distribute their content anywhere their customers are willing to interact with their brand.
  • Content Localization: For eCommerce and retail brands operating globally, integrating Storyblok with Shopify allows localized content delivery to different markets, leveraging both platforms' localization features.

How does it work?

With the Shopify plugin, you can seamlessly connect your Shopify eCommerce platform with your content in Storyblok.

This integration enables users to quickly select products and collections from their Shopify store instance and reference them in their Storyblok content.

How to set it up?

Configure the Shopify integration by installing the Storyblok Connect app in your store and allowing your space to access it.

Find more info on the installation steps here:

Integration installation guide - tutorial
Install the Storyblok & Shopify integration

Made with Shopify & Storyblok

Wüsthof

In 2021, Wüsthof, a historic tools manufacturer with over 200 years of global experience, decided to revamp their digital presence. Despite their extensive history, they had limited experience in direct-to-consumer and digital marketing. To address this, they decided to leverage Storyblok and Shopify for their new US eCommerce storefront.

The collaboration was highly efficient, with the entire process from proposal to launch taking just 5 days. The results were impressive: within 60 days post-launch, Wüsthof’s website saw a 39.24% increase in users, a 50% rise in organic traffic, and a 50% boost in revenue. Additionally, their Google Lighthouse scores soared into the 90s, ensuring a fast-performing site that enhanced customer experiences.

See full Case Study

Bols

Bols, a historic brand known for its spirits and liqueurs, needed to pivot to a direct-to-consumer approach. So, they embarked on a journey to revamp their eCommerce strategy using Storyblok and Shopify. This collaboration enabled Bols to expand into the US market with a new ready-to-drink cocktail proposition.

The implementation took just two months, and Bols saw significant improvements in organic traffic and SEO rankings, with monthly users reaching between 200,000 and 300,000. The new setup allowed their marketing team to manage content independently, create dynamic pages, and run A/B tests to enhance the customer experience. Additionally, the Visual Editor in Storyblok made it easy for marketers to build and manage real-time content.

See full Case Study

Green Paper Products

Green Paper Products, a company specializing in sustainable tableware and food service products, faced significant challenges with their monolithic technology stack as they grew. Their original website lacked scalability, optimization, and integration with marketing platforms.

To address these issues, they transitioned to a new website using Storyblok, implementing Shopify for their eCommerce layer. The outcomes were remarkable: a 25% boost in direct traffic conversion rate, a 12.5% rise in overall site conversion rate, and a 16% reduction in bounce rate. The revamped website empowered Green Paper Products to scale efficiently, enhance their SEO, and improve performance tracking, which has been instrumental in their ongoing growth and success.

See full Case Study

Brave plans to power the eCommerce world 

As we look to the future, Storyblok and Shopify are committed to growing our partnership to bring even more innovative solutions to our users. Our goal is to further enhance the integration between our platforms, making it easier for businesses to create, manage, and optimize their online stores. We plan to introduce new features and improvements that will empower our users to deliver exceptional digital experiences and drive growth - stay tuned!