Top 10 Sitecore Alternatives for 2025
Storyblok is the first headless CMS that works for developers & marketers alike.
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- Try Storyblok for free today (opens in a new window)
- Learn more about going headless (opens in a new window)
Sitecore is a popular CMS and DXP that enables businesses to create personalized, omnichannel experiences. But like with any CMS, it’s not a one-size-fits-all solution. Some users have flagged issues, including poor ease of use, prohibitive pricing, and technical support that leaves them wanting more.
Here's our list of the top 10 Sitecore alternatives for 2025. Scroll down to learn about the best Sitecore competitors that might be a better fit for your organization.
1. Storyblok
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Storyblok is the award-winning (opens in a new window) headless CMS for delivering a bigger, faster market impact with benefits for all teams. Devs can thrive in true technical freedom, building faster, more flexible content experiences with their hand-picked tech stack. Marketers can move with agility, easily editing, personalizing, and publishing content across any channel.
While some traditional systems (opens in a new window) offer a sort of “Frankenstein headless” – a suite of tools that allow devs to carve a decoupled structure out of a monolithic one – Storyblok is a Sitecore alternative that’s the real deal. Purpose-built for enterprise-level content management, it’s truly headless from day one, not just improvised along the way.
That means Storyblok is easier to use, more intuitive, and designed to grow with you seamlessly. It also means you’ll get to avoid all the headaches of legacy systems and go straight to reaping all the benefits of the headless revolution (opens in a new window).
Less time spent trying to get your system to work means more time exploring ways to connect with your audience! Check out groundbreaking new features like the Ideation Room and AI Translations in Storyblok Labs.
Plus, the power of the Visual Editor means you can eliminate dependency between your teams (opens in a new window). With its drag-and-drop functionality and user-friendly interface, creating and editing content is effortless regardless of how tech savvy you are. The result? Content creators can work independently without needing to rely on developers for small changes, increasing efficiency and reducing friction.
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Finally, let’s get down to the nitty-gritty: pricing and support. Storyblok offers transparent and predictable pricing (opens in a new window). You’ll always have full visibility into your content management costs. You can also count on robust, fast support (opens in a new window) for quick solutions to technical issues. And if you prefer to troubleshoot in real time? Pop in to the Storyblok Discord (opens in a new window) for real-time discussions with other community members.
Ready to try the leading Sitecore alternative?
Join companies like Adidas, Tesla, Netflix, and more using Storyblok to make a bigger, faster market impact.
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With its classic interface and active plugin ecosystem, WordPress remains a popular Sitecore alternative. It offers flexibility, ease-of-use, and a vast community for support. However, it might not pack quite the punch you need in terms of personalization capabilities for enterprise-level projects. Keep in mind that it’s an open-source option too, so there might be extra maintenance or security logistics to consider.
Legacy systems like WordPress may have their advantages, but sticking with an old system has its costs, too. Download The Cost of Doing Nothing for free to learn if your CMS is leaving cash on the table.
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Drupal is a robust open-source CMS known for its flexibility and scalability. It offers the core content management features and extensive customization options. However, as a Sitecore alternative, you might find that Drupal presents the same hard-to-use challenge. The learning curve can be steep for beginners, and it may require more technical expertise to optimize its performance.
Shopping for a CMS is a team sport. Try to include both technical and nontechnical teams in your decision to get the best understanding of your investment.
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A powerful DXP that offers a lot of potential for personalization, AEM also supports content delivery across multiple channels. If you’re an Adobe fan, you’re in luck: it integrates well with other Adobe products for a cohesive technical ecosystem. However, this can lead to vendor lock-in, limiting your options for future changes or growth. Pricing has also been a concern for some users, so it’s probably smart to know your budget before you go in.
5. Kentico
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Kentico is a full-featured DXP that offers both digital marketing and content management capabilities. It tends to make the short list for users with eCommerce and multilingual websites in particular. Nevertheless, a frequent reason Kentico doesn't make it to the final purchase is its charges: reviewers have cited high licensing costs as a major hurdle.
6. Optimizely
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If you’re choosing Optimizely (formerly Episerver) over Sitecore, it’s probably for the A/B testing capabilities, content optimization, or relatively simple integration process. But keep in mind, there are some drawbacks as well. Some users have noted it comes with a higher cost and steeper learning curve than other Sitecore alternatives. You might need to account for a bit more training time to get off the ground.
7. Contentful
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If you’re ready to ditch innovation-resistant monolithic systems (opens in a new window), another headless Sitecore alternative is Contentful. Contentful is a CMS that provides flexible content infrastructure for delivering content through APIs. However, the technical aspects can be a challenge for non-developers. Some users have also reported challenges with the complex user interface, so it may not be the best solution for empowering your non-technical teams (opens in a new window).
8. Magnolia
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Magnolia is a robust and versatile open-source CMS that promises a blend of power and ease. Users like that it’s simple, pretty powerful, and provides users with customization options. But while it offers comprehensive functionality, accessing enterprise-level support and advanced features may require a bigger chunk of your budget.
9. HubSpot CMS
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HubSpot CMS is a popular platform that famously integrates with HubSpot's marketing and sales tools. It offers users SEO capabilities, content optimization, and personalization features. However, advanced customization options may be limited. If you’re trying to do something large or complex, you might want to consider a Sitecore alternative that can tailor user experiences with more precision.
10. Umbraco
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Simple and flexible, Umbraco is another open-source CMS option. It offers a great user experience, extensive customization options, and a supportive community, especially for devs. However, being dev-friendly also means it’s mostly geared towards technical users. Non-technical users might not feel as comfortable and may need some help getting used to the system.
Conclusion: What’s the best Sitecore alternative?
Like with most things in tech, CMSs aren’t really a one-size-fits-all solution. The best Sitecore alternative will be the one that can support your unique priorities the best.
You can start eliminating options based on things like support for scaling, customization options, and pricing. Making sure both technical and non-technical teams have a voice in the process can also help find the perfect fit. And as always, don't be afraid to take advantage of free trials or free demos! It’s the fastest way to see how truly compatible a CMS is for your teams and their goals.
