Storyblok research finds 93% of marketers and developers say monolithic CMS platforms are not meeting their needs

40% of marketers and developers believe collaboration with each other is strained, ineffective, or nonexistent.

New York, NY – November 25, 2024 — A new Storyblok survey of 300 IT and marketing leaders from global brands reveals that traditional monolithic CMS platforms, such as WordPress and Sitecore, are falling short for teams today. Nearly all respondents (93%) expressed frustration with limited integration options with other services and tools in their tech stack, with 38% stating they constantly need a better integration experience.

Integration and Content Maintenance Challenges

All surveyed companies use monolithic CMSs, with most relying on integrations to fill gaps. However, 24% find these integrations “difficult,” showing a need for more flexible solutions. Additionally, outdated content is a widespread problem. Most respondents report that 20-30% of their CMS content is no longer relevant, with only 29% updating content monthly or less. This isn’t surprising when you consider 37% don’t have an audit or update process that works for them.

“This survey shows that many companies are hitting the limits of their current CMS,” says Dominik Angerer, CEO of Storyblok. “They are dreaming of a CMS that’s keeping all their systems in sync without constant workarounds.”

Collaboration Issues Highlighted

The survey also revealed that collaboration between marketers and developers is strained, with 40% saying it’s either ineffective or nonexistent. For example, when a marketer wants to update a post or make quick edits across multiple pages, they may need to request developer support each time, since content changes in a monolithic CMS are often complex and can impact the entire site. This back-and-forth creates bottlenecks and delays, that when combined frequently, add months to a project. 

“A headless CMS can eliminate these holdups,” Angerer says. “These flexible, integration-friendly systems meet the needs of both marketers and developers”

Additional Resources

• See case studies: https://www.storyblok.com/case-studies
• Learn more about Storyblok: https://www.storyblok.com
• View Storyblok’s press kit: https://www.storyblok.com/press

About Storyblok

Storyblok is a content management system (CMS) that empowers businesses to become market leaders by accelerating content delivery and innovative digital experiences.

Storyblok helps you get value from your content faster by removing barriers between developer and marketing teams and offering an intuitive, scalable, and intelligent platform to deliver digital experiences from idea to success.

Leading brands such as Adidas, T-Mobile, Renault, Oatly, and 200,000+ other developers and marketers across 130+ countries use Storyblok to create better content experiences.

See why Storyblok was named the #1 CMS by G2 at www.storyblok.com and follow Storyblok on LinkedIn and X.