J.C. Rags, founded in 1994, is a fashion brand known for its men's casual wear mainly focusing on contemporary and trendy styles. Once the company embarked on its rebranding journey, they also decided to undergo a digital transformation. Storyblok was used to create a multi-country content management system, allowing J.C. Rags to easily manage content for different countries. Additionally, they incorporated Vue Storefront for a new, functional frontend and seamless user experience, as well as Tweakwise as a merchandising tool. Their new infrastructure is based on Magento, a robust eCommerce platform.
