Profound winning the UK Digital Excellence Award

We love seeing how our partners' projects grow from the start, supporting them in developing outstanding digital platforms. Our team is always proud to witness these exciting processes, communicating with our partner agencies and their customers.

In appreciation of our long-term relationship with Profound, our solution partner, we're thrilled to share the exciting news about their outstanding achievement. The Micheldever Group – protyre.co.uk project, built and developed with Storyblok, was the winner of the 2024 UK Digital Excellence Awards in the B2C Website of the Year category! The project is the first-ever headless architected project in the UK to feature Storyblok, commercetools, Algolia, Bynder, and Pimberly in a composable solution.

The UK Digital Excellence Awards and the winning project

The annual event honors and rewards outstanding digital websites, marketing campaigns, and digital agencies delivering results and profitability. The awards have various categories that cover different aspects of digital excellence, such as creative thinking, inventive use of content, and pioneering tools and tech. The projects and candidates are judged by a panel of industry experts, who evaluate the entries based on the following criteria: objectives, strategy, execution, results, and innovation.

According to the contest's judges, Profound had a very well-thought-out strategy when developing the protyre.uk project, giving the company an outstanding user experience. They also improved pricing and overall digital services for customers and the brand. The judges also appreciated how these implementations strengthened the brand's online performance. Finally, Profond worked closely with other teams, such as SEO and customer service, to deliver impressive results to the project.

Micheldever Group - Protyre

The Micheldever Group has been operating in the market for over 50 years. Today, they're one of the UK's largest tire wholesalers, distributors, and retailers. The company's previous website was hosted on an outdated infrastructure, and they realized they had to rethink their whole eCommerce strategy as they grew rapidly. Profound assisted them in updating and modernizing their consumer eCommerce experience and helped them keep up with the competition.

Their new flexible and headless architecture developed by Profound on Storyblok has achieved remarkable results. It reduced the website load time by 28.4% and boosted the overall conversion rate by 98%. This is how Storyblok helped them achieve their goals:

• Ease of use: The developers found Storyblok convenient to use because of its API structure. It allowed the team to choose their technology stack freely. Also, Storyblok's clear documentation helped them to integrate and use Storyblok.
• Flexible Data Schemas: Storyblok offered the team a unique design experience. Developers could organize their blocks as assets and detach them from data sources within the platform. Moreover, they were able to reuse old blocks and structures on new pages rather than creating from scratch. This enabled the developers to start quickly and develop rapidly.
• Support for marketers: Storyblok was very attractive to the Micheldever Group's marketers and editors. They needed to handle a lot of content for Protyre's website, which was not only about products - it provided information and tips on services, blogs, news, and tire comparisons. Storyblok suited their needs for producing, managing, and delivering the website's rich content.

See full Case Study

Kudos to Profound!

We are thrilled to congratulate Profound for winning the UK Digital Excellence Award for their project built with Storyblok. This is a well-deserved recognition for their hard work, creativity, and innovation. They have shown how multidimensional collaboration between teams helps create exceptional digital experiences that drive results and profitability. We are proud to be the agency's partner and look forward to seeing more of their amazing projects in the future!